Privacy Policy

Effective Date: July 3, 2020

This Online Privacy Policy applies to information that Trident Windows & Doors, Inc. ("Trident," "we," "our," "us") may obtain about you when you visit (the "Site"). This Privacy Policy describes how we may collect and use, or share information about you; your choices regarding our use of your information; how we safeguard such information; and how you may contact us regarding our privacy practices.

Collection of Personal Information

Information you provide. We may obtain information that you provide when you interact with the Site (e.g., when you use our contact form, or request a quote form). Such information may include personal information (information that can be used to identify you individually, such as your name, home address, email address, and phone number).

Information collected automatically. In addition to information that you submit to us, we may collect certain information automatically using such tools and technologies as cookies and web server logs. Information we collect may include IP addresses, device identifiers, browser characteristics, operating system details, language preferences, referring URLs, length of visits, and pages viewed. A cookie is contains data that a website can send to your browser, which may then be stored on your computer as an anonymous tag that identifies your computer but not you. Many web browsers accept cookies by default, but you may be able to set your browser to notify you before you receive a cookie, to remove or reject cookies. Note that if you disable cookies, you may not be able to use certain features of this Site or other websites. Also, disabling cookies may invalidate opt outs that rely on cookies to function.

Your web browser may have settings that allow you to transmit a "Do Not Track" signal when you visit various websites or use online services. Like many websites, this Site is not designed to respond to "Do Not Track" signals received from browsers. To learn more about "Do Not Track" signals, visit

Information from other parties. Our service providers may share your personal information that you submit to them. For example, you may submit personal information to one or more of our service providers, then may share your information with us. Additionally, you may log in to the Site through your third-party social media account or share content from the Site through third-party social media platforms. We may combine information that we have about you with information we obtain from such parties. When you submit information to another party, you are subject to that party's terms of use and privacy policies, for which we are not responsible.

Use of Personal Information

We may use personal information we collect through the Site to:

  • Facilitate and personalize your user experience;
  • Conduct statistical analysis of Site content, layout, features for marketing purposes;
  • Improve the Site, our marketing, or services we offer;
  • Communicate with you, including to respond to your requests or inquiries;
  • Deliver promotional content to you;
  • Send you conformation of receipt of your request for quote or other information;
  • Send you confirmation of an appointment you have set with us;
  • Comply with applicable laws, regulations, or legal process, as well as industry standards and company policies;
  • Prevent, investigate, identify, stop, or take any other action with regard to suspected or actual fraudulent or illegal activity, or any activity that violates our policies; or
  • For other purposes, with your consent.

Sharing Personal Information

We do not share your personal information with affiliates, business partners, and vendors that provide services on our behalf. Use of your personal information will be for the purpose(s) for which it was provided to us.

We may disclose information when required by subpoena, search warrant, or other legal processes, or in response to activities that are unlawful or a violation of our rules for use of the Site, or to protect and defend our rights or property.


We take reasonable measures to protect your PII (personally identifiable information) from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and online digital storage are not completely secure and we cannot guarantee the security of your information collected through the Site.

Third-Party Analytics & Advertising

We may use third-party technology to collect and use data in connection with interest-based advertising, and other parties may collect your personal information about your online activities over time and across different devices and online properties when you use the Site. These ad technology companies and advertisers may use, store, or access cookies, web beacons, and other storage technologies to collect or receive information from the Site and elsewhere on the Internet and use that information to provide advertising services to us, including interest-based advertising or advertisements targeted to your interests delivered over time and across online services and devices.

We may use web analytics services, such as Google Analytics, to help us understand and analyze how visitors use the Site and to serve ads on our behalf across the Internet. We may also use Google Analytics Advertising Features such as remarketing with analytics, interest-based advertising, demographics and interests reporting, and user segment analysis. We and our vendors may use first-party cookies or other first-party identifiers, third-party cookies or other third-party identifiers to deliver advertisements, create a profile of you, your interests, your demographics, your location, to personalize content.

To find out more about these analytics services and privacy of information in conjunction with delivering ads online and how to opt-out of such information collection, visit and

For more information on how Google Analytics uses data collected through the Site, visit To opt out of Google Analytics cookies, visit and

Please note that Trident does not control how other parties manage their opt-out processes.

Social Features

Some features of the Site may permit you to initiate interactions between the Site and other platforms like social networks (for example, to share the Site with your friends or submit a customer review). Such features may allow both Trident and operators other platforms to access information about your use of our Site and theirs, including personal information. You should review the terms, policies, and settings of these other platforms to learn more about their data practices and/or adjust your settings.

Linked Websites

The Site includes links to websites that are not owned or operated by Trident. Our Privacy Policy does not apply to those websites, which may have their own privacy policies or notices that you should review to understand how they use or disclose your personal information. Trident is not responsible for the content or privacy practices of any linked websites that it does not control. Personal information you submit through these websites is governed by the third-party service provider's own privacy policy, terms and conditions.

The Site may also provide links to websites operated by Trident or our affiliates. Unless indicated otherwise, these websites are not governed by this Privacy Policy. For information on how these websites may collect, use, or disclose your personal information, review the privacy policies posted on the linked websites.

Your Choice

You can opt out of receiving marketing emails from us at any time by following the instructions provided in the emails or, if available, by changing your communication preferences in your account settings. Please note that your opt-out is limited to the email address used and will not affect interactions linked to other email addresses.

Information for California Residents

California's "Shine the Light" Law. California law permits customers in California to request certain details about how their personal information is shared with third parties and, in some cases, affiliates if such personal information is shared for those third parties' and affiliates' own direct marketing purposes. We do not share personal information with third parties, affiliates for those third parties' or affiliates' own direct marketing purposes.

To make a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident, and provide your current California address to which we will send our response. Your inquiry must specify "California Privacy Rights Request" in the subject line of the email or the first line of the letter and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year.

California Consumer Privacy Act. The California Consumer Privacy Act (the "CCPA"), which provides California consumers certain rights regarding their personal information ("PI"), became effective on January 1, 2020. As of that date, the California Attorney General had not completed the rulemaking process to establish the regulations for covered businesses to implement the law. Accordingly, we may update information in this section regarding our data practices and your rights under the CCPA, modify our methods for responding to your requests, and/or supplement our responses to your requests as we continue to develop our compliance program to reflect the development of the law and our understanding of how it relates to our data practices.

If you are a California consumer and would like to make a request pursuant to your "right to know about personal information collected, disclosed or sold" (including your right to obtain copies of specific pieces of PI), your "right to request deletion of personal information," or your "right to opt-out of the sale of personal information," you may contact us at or complete and submit the Contact Us form. We will respond to your request as soon as we have guidance on how to properly verify your identity and the appropriate response parameters.

Please note that CCPA rights do not apply to PI collected from (1) independent contractors; or (2) representatives of another business in connection with business communications or transactions.


This Privacy Policy is subject to change at our discretion. We will indicate changes, including material changes, to the Privacy Policy by updating the "Effective Date" at the top of this page. Your continued use of this Site after any update to this Privacy Policy will constitute your acceptance of the changes.

Contact Information

You may direct comments or questions regarding this Privacy Policy via email to

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